Owned Media

.

Owned media presents a great opportunity to articulate your brand identity and value proposition because you hold the pen.

Blog Content

Your blog is a dynamic and versatile space for addressing persona pain points, demonstrating thought leadership, and boosting your SEO. Posts can be a deep dive into a complex topic, a video explaining a key service, a white paper, or any other type of content you want. The intrinsic value of owned media is that whatever you publish on your blog, or anywhere else on your site, you own it. That means your strategic messaging will remain searchable, shareable, and SEO optimized for as long as you want.

Social Security: to Delay or Not to Delay?

“What’s the best age to start drawing Social Security benefits?” is one of the most common planning questions I get from clients. To make the most of your social security income, you need a thorough understanding of the rules, and…

More…

A Guide to the Softer Side of Estate Planning

Once you’ve written your will, pat yourself on the back. Then get back to work, because estate planning goes far beyond how your assets will be divided. Who should get Grandma’s cherished engagement ring? How would she want her funeral…

More…

Something went wrong. Please refresh the page and/or try again.

Video Content

Adding video to your website can introduce stakeholders to the marketplace, engage prospects with easy to digest content, and provide a visual break to your website. Video can be produced professionally in a studio, produced more affordably using a template, or with limited production using just an iPhone. Regardless of which route you choose, video is one of the most commonly consumed forms of content, and can add personal depth to your messaging.

Firm Video: The why of Waldron

(professionally produced)

Waldron partners with NATC to deliver integrated trust services

(produced using a template)